Advertising On ShoeMoney.com - The Results Of One Week 125×125
Now I have never really bothered paying for advertisements for any of my websites before, but a few days ago whilst browsing the Shoe Money site one of his posts caught my eye. He was selling 125 x 125 advertising spaces for $20 for a week, using the AdToll program.
I thought that I would give this a go - his blog gets thousands of visitors every day, so I felt I was sure to get a fair few visitors to my Paid 2 Review website. Now I didn’t realise at first that my advert would be on a rotation schedule with other adverts, but I still wasn’t too fussed - I was sure that I would still get a fair few amount of hits from it.
Anyway a week passed and I just checked my stats with AdToll. In 7 days I had 14,461 impressions… and 25 clicks 
So I paid $20 for 25 clicks. Thats $0.8 dollars per click, or about £0.40 per click. I must admit, I was not too impressed.
In hindsight I think my advertising purchase was a bit of an impulse buy - I just happened to be reading Shoemoney’s blog and because his post about Adtoll and the $20 week space I thought I would give it a gamble, which did not pay off. Next time I will spend more time planning and thinking about my advertising, and will use this as a lesson in the future.