Advertising On ShoeMoney.com - The Results Of One Week 125×125

Now I have never really bothered paying for advertisements for any of my websites before, but a few days ago whilst browsing the Shoe Money site one of his posts caught my eye. He was selling 125 x 125 advertising spaces for $20 for a week, using the AdToll program.

I thought that I would give this a go - his blog gets thousands of visitors every day, so I felt I was sure to get a fair few visitors to my Paid 2 Review website. Now I didn’t realise at first that my advert would be on a rotation schedule with other adverts, but I still wasn’t too fussed - I was sure that I would still get a fair few amount of hits from it.

Anyway a week passed and I just checked my stats with AdToll. In 7 days I had 14,461 impressions… and 25 clicks :| So I paid $20 for 25 clicks. Thats $0.8 dollars per click, or about £0.40 per click. I must admit, I was not too impressed.

In hindsight I think my advertising purchase was a bit of an impulse buy - I just happened to be reading Shoemoney’s blog and because his post about Adtoll and the $20 week space I thought I would give it a gamble, which did not pay off. Next time I will spend more time planning and thinking about my advertising, and will use this as a lesson in the future.

February 7, 2008 | Filed Under Advertising Programs 

Comments

4 Responses to “Advertising On ShoeMoney.com - The Results Of One Week 125×125”

  1. PJ on February 19th, 2008 9:37 pm

    Wow, that’s interesting. I recently paid $30 on a relatively new site which is gaining popularity in my niche and in just over a week I’ve had nearly 278 referrals from them.

    At the same time I also paid for advertising on another (also fairly new) site for $45 for two months and have had 378 referrals in the same period (8 days). On that site I’m in rotation with one other ad.

    I remember reading about someone who said that he had very few clicks when his entrecard ad was shown on JohnChow.com. So it may not always pay to advertise on a big name blog.

  2. James on February 22nd, 2008 1:33 am

    Don’t worry too much about it. We all learn from these mistakes.

    I made a mistake the other day too. I signed up with an Affiliate company who charges to join up only then realising that I could of done it with another company where it wouldn’t have cost me anything!

  3. trendymoney on February 22nd, 2008 3:51 pm

    Thanks guys, made me feel better. I am a n00b when it comes to paying for advertising, so am expecting to make a lot of mistakes (and probably burn a lot of cash too) :(

  4. Loser2WinnerGuy on March 7th, 2008 1:04 pm

    Well, call it a learning experience. I’m having lots of them… :)

    And keep in mind that informing beginners like myself about stuff like this makes your site valuable to us - something which MUST result in better traffic down the road.

    Therefore, your experiment might not have been such a big mistake - after all, you’re using it to your advantage right now.

    :)

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